Litigation relating to joint investment and trademark licensing can be complex and costly, particularly if the parties' agreement did not foresee and carefully describe what would happen upon the termination of their relationship. From a glance, it would seem that Red Bull's marketing strategy is the more effective one, given that it helped the brand gain both a bigger fanbase and increased engagement.

As noted by Daily Hive, the suit was largely a replica of another successful class-action suit against Red Bull, filed in the U. Given that trademark ownership remains with the licensor at the end of a licence agreement, it is highly recommended to stipulate in the agreement whether the licensor and/or the licensee shall bear the cost of advertisements and promotion and which party will benefit from such promotion. What is fascinating about Red Bull's video marketing strategy is that although the main video concept remains the same for all platforms used, the brand's content is unique on all three channels. The company's revolutionary energy drink Red Bull was originally the Thai truckers' sleep-depriving drink, named Krating Daeng. Throughout the brand’s many years of existence, through all its marketing and communication endeavors, Red Bull tried to position itself as a visionary, fresh and energetic brand.Set by LinkedIn, this cookie measures a visitor’s scroll activity to see how much of a page they view before moving on to another page. In reality, studies have shown it's no more effective than coffee or other caffeine-containing drinks. Therefore, let’s quickly look at a side-by-side comparison of a couple of Red Bull’s Instagram KPIs against the ones of one of the brand’s main competitors - Monster Energy. Tencel Pharmaceutical (Thailand) Company is the owner of a number of trademarks registered in China in Class 32 that use the words "Red Bull".

Apart from being about soft drinks, the Wang Lao Ji and Red Bull cases share an important commonality: the plaintiff, the ex-licensee, claimed that even if the licence was terminated, the success of the brand was due to its efforts and should, therefore, be rewarded.

And what better way to look at the numbers than comparing them with those of the competitors’, to gain a deeper understanding of the social landscape, right? Set by LinkedIn, used to make a probabilistic match of a user's identity outside the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland). In August 1997, Yangcheng Tonic Factory assigned the WANG LAO JI trademark to Guangzhou Pharmaceutical Holding (GPH), which continued the production and sale of the herbal tea in the green container.