Hard seltzers hit the UK - but will they see the same success as in the US?". beveragedaily.com . Retrieved April 22, 2020.

We want to be a company that brings all people, not just “beer people”, together and hard seltzers are an integral part of this.With awareness and demand across Europe starting to increase, we’re well-placed to help retailers tap into this exciting market and strongly believe that hard seltzers have a bright future.” Spiked Seltzer Is Now Out-Selling All Craft Beer – Best Spiked Seltzers". Delish.com. August 2019 . Retrieved August 3, 2019.Ritzen, Stacey (August 2, 2019). "Best White Claw Memes: Why Has the Hard Seltzer Gone Viral?". Dailydot.com . Retrieved August 3, 2019. Ledergerber, Bettina (November 2021). "HARD SELTZER BASE: Color and odor reduction with activated carbon" (PDF). Filtrox Ag: 6. a b Jennings, Rebecca (August 20, 2019). "Hard seltzer is here to stay". Vox . Retrieved December 30, 2019. Mike’s Hard Seltzer, a refreshing, alcoholic sparkling water with real fruit flavours, is AB InBev’s global hard seltzer brand and was launched to the UK market in 2019. At 100 calories per can and 5% ABV, it appeals to consumers looking for a lighter alternative without compromising on taste.

Hard Seltzer Craze Makes White Claw Maker a Multibillionaire". Bloomberg.com. November 8, 2019 . Retrieved January 21, 2023. Hartmans, Avery. "Brands like White Claw and Truly changed the way Americans drink. But a crowded market and changing consumer behavior may have officially ended the hard seltzer craze". Business Insider . Retrieved January 21, 2023.Contois, Emily J. H. (2022). "White Claw and Gender Neutrality: What Hard Seltzers Reveal about Alcohol Advertising's Long Journey toward Gender Inclusion". Advertising & Society Quarterly. 23 (2). doi: 10.1353/asr.2022.0014. ISSN 2475-1790. S2CID 251044774. A Definitive List Of 32 Hard Seltzer Brands Available In Australia". Boss Hunting. December 31, 2020 . Retrieved December 31, 2020.