Leomie Anderson brings fashion with a statement


This week British supermodel Leomie Anderson launched a new clothing line… with a difference. Anderson’s new LAPP collection goes beyond aesthetics and is socially conscious, bringing awareness to a topic the model feels passionately about: female agency.

Named the Consent Collection, this first collection from the young designer is a bold manifestation of an important issue that so desperately needs to be put out in the open and discussed.

Earlier in the year the Victoria’s Secret model spoke out about the sexual pressures applied to girls and women, including pressure to send naked pictures or videos and the need for girl’s to be comfortable with the decisions they make and confident enough to reject advances they are unsure about. In a post titled ‘An Open Letter about Consent and Saying No’ on her crackedchinacup.com blog, Anderson wrote:

Saying NO doesn’t make you scared or frigid, it makes you smart and mature- you never want someone to be able to hold something against you or expose you. So please, all my young girls reading this, know that you don’t have to do anything that you aren’t fully comfortable with and that your NO means something.

In the letter Anderson recalls how many girls at her school were made to feel like they had to do certain sexual things because a boy was asking them to, obliged thinking it would remain private and then had the horrific experience of having their nude images publicised and spread about among peers. The south Londoner, who also went to speak to girls at a local secondary school on the subject, has warned of the cruel shaming and bullying from peers that tends to accompany the release of such images or rumours about sexual acts performed by these girls. Her interaction with these school girls and hearing their stories, including how some of their friends had tragically taken their own lives after their nude pictures got leaked, has clearly informed Anderson’s design choices with the collection and how it’s been advertised. “It was one of the biggest inspirations behind starting LAPP. I wanted to spread the message and reclaim the word ‘no’ for women and used phrases that women would use to express that,” says the model-turned-designer.

With t-shirt slogans including the message “lol nah”, Leomie’s line is decidedly relevant and contemporary and speaks directly to the kind of girls who inspired the range and who she wants to help achieve greater self-confidence and agency. The launch video beautifully captures the kind of carefree, playful innocence that the designer wants all girls to have the opportunity to enjoy but which is threatened when consent is removed.

Many celebrities do not use their platforms and power of influence to speak out on matters like this but Anderson does and in the past has used her position to call out injustices, including the difficulties faced by models of colours in a white-dominated industry.

Thank you Leomie for creating a discussion about consent and creating fashion, in an industry which too often contributes to these girls’ insecurities and low self-esteem, which hopefully many young girls and women will be able to relate to and feel empowered by.

Thank you Leomie for creating a discussion about consent and creating fashion, in an industry which too often contributes to these girls’ insecurities and low self-esteem, which hopefully many young girls and women will be able to relate to and feel empowered by.

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